Research Intelligence Platform
Structured intelligence for decision-makers.
Evidence-backed research, original frameworks, and data-driven analysis across African markets, ventures, climate, and sports.
What we do
Herufi produces structured, evidence-backed research and analytics for decision-makers working across African markets.
Depth over speed. Evidence over opinion. Every finding is grounded in African market realities — venture strategy, economies and systems, climate and energy, data intelligence, and sports business.
Where we focus
01
Venture Strategy & Capital Intelligence
Research and analysis for investors, founders, and venture builders navigating African startup and capital markets.
02
Markets, Systems & African Economies
Deep structural analysis of how African markets actually work — beyond the formal data layer.
03
Climate, Energy, Food & Infrastructure
Opportunity intelligence for the transition economy — climate, energy access, agriculture, and African resilience.
04
Data, Predictive Analytics & Decision Intelligence
Turning data into structured insight — forecasting, models, dashboards, and AI-assisted research workflows.
05
Sports Business Intelligence
Business-oriented analytics for football clubs, academies, investors, and sports organisations operating in and around African markets.
06
Culture, Context & Intelligence Notes
Analytical notes on the cultural, behavioural, and contextual factors that shape strategy and market outcomes in Africa.
Recent publications
Context Is Not a Variable. It Is the Model.
Strategy advice that ignores context produces prescriptions that are technically correct and practically useless. In African markets, context — cultural, historical, relational, structural — is not a modifier of the model. It is the starting point.
Herufi Research
2025-03-12
The Economics of Football Academies in African Markets
Football academies in Africa are often run as development programmes rather than businesses. Understanding the economics — cost structures, revenue pathways, and ROI models — changes the conversation about what they can and should become.
Herufi Research
2025-03-05
Why Most Analytics Projects Fail to Change Decisions
Organisations invest in data and analytics infrastructure that produces outputs nobody acts on. The problem is rarely the data. It is the design of the relationship between analysis and decision.
Herufi Research
2025-02-20
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Looking for research, analytics, or strategy support?
Herufi works with investors, founders, institutions, and sports organisations on research, strategy, and analytics engagements.