Research and analytics for markets, ventures, systems, and performance.
Herufi produces structured research, original frameworks, and data-backed insights for decision-makers working across African markets, venture strategy, impact, and sports business.
What Herufi does
A research and analytics platform built for decision-makers who need structured intelligence — not more noise.
Not a news site
Herufi does not react to daily headlines. It produces structured research and long shelf-life analysis that holds up over time.
Original frameworks
Herufi builds reusable analytical tools — scorecards, diagnostic lenses, and decision frameworks — not just opinions.
Data-backed insight
Every piece of analysis is grounded in evidence. Where data is limited, methodology is made explicit.
African context first
Research is built around the structural realities of African markets — not adapted from Western frameworks after the fact.
Six core research pillars
Structured intelligence across the domains that matter most to decision-makers in African markets.
Venture Strategy & Capital Intelligence
Research and analysis for investors, founders, and venture builders navigating African startup and capital markets.
Markets, Systems & African Economies
Deep structural analysis of how African markets actually work — beyond the formal data layer.
Climate, Energy, Food & Infrastructure
Opportunity intelligence for the transition economy — climate, energy access, agriculture, and African resilience.
Data, Predictive Analytics & Decision Intelligence
Turning data into structured insight — forecasting, models, dashboards, and AI-assisted research workflows.
Sports Business Intelligence
Business-oriented analytics for football clubs, academies, investors, and sports organisations operating in and around African markets.
Culture, Context & Intelligence Notes
Analytical notes on the cultural, behavioural, and contextual factors that shape strategy and market outcomes in Africa.
Featured research
Context Is Not a Variable. It Is the Model.
Strategy advice that ignores context produces prescriptions that are technically correct and practically useless. In African markets, context — cultural, historical, relational, structural — is not a modifier of the model. It is the starting point.
Herufi Research
2025-03-12
The Economics of Football Academies in African Markets
Football academies in Africa are often run as development programmes rather than businesses. Understanding the economics — cost structures, revenue pathways, and ROI models — changes the conversation about what they can and should become.
Herufi Research
2025-03-05
Why Most Analytics Projects Fail to Change Decisions
Organisations invest in data and analytics infrastructure that produces outputs nobody acts on. The problem is rarely the data. It is the design of the relationship between analysis and decision.
Herufi Research
2025-02-20
Original analytical frameworks
Reusable tools for structured decision-making — not just research outputs.
Venture Readiness Scorecard
Founders and investors lack a consistent method for assessing startup investment readiness across key dimensions.
For
African Market Entry Lens
Companies entering African markets use generic frameworks that miss the structural realities of informal economies and local trust systems.
For
Informal Market Intelligence Lens
Formal research methods miss the informal dynamics that determine whether a business model will actually work in African markets.
For
How Herufi works with you
Herufi takes on research, strategy, and analytics engagements for investors, founders, institutions, and sports organisations.
Research & Market Intelligence
Venture Strategy & Investment Analysis
Impact, Climate & Development Strategy
Data, Analytics & Decision Intelligence
Sports Business Analytics
Data Lab
Turning research into tools
Dashboards, calculators, scoring models, and market maps. The Data Lab is where Herufi research becomes interactive intelligence.
Explore the Data LabSports Business Intelligence
The intelligence layer for modern football
Player valuation, recruitment analytics, academy economics, and commercial strategy. Built for clubs, academies, and investors — not fans.
Sports researchFounder
Built by someone who thinks in frameworks
Herufi was built to fill a gap: structured, African-context-first research for decision-makers who need intelligence, not noise. More detail coming soon.
About HerufiNewsletter
New research, straight to you
No noise. No daily updates. Just structured analysis when it is ready.
Get started
Looking for research, analytics, or strategy support?
Herufi works with investors, founders, institutions, and sports organisations on research, strategy, and analytics engagements.