Structured intelligence for African markets.
Research, original frameworks and analysis grounded in evidence, for investors, founders and institutions.
Latest publication
Filling the Missing Middle
Return math for Africa's Series A and B gap. Four financing mechanisms already active on the continent, priced instrument by instrument and sized against the gap. Report 5 of the African Startup Investment series.
$300M to $750M
Illustrative unmet annual Series A financing demand across Africa's venture market
Depth over speed. Evidence over opinion. African context first.
Herufi is a research intelligence platform. Every publication states its methodology, links its sources and names its uncertainty, so that the analysis is still useful long after the news cycle has moved on.
Four research pillars
Venture Strategy and Capital Intelligence
Research and analysis for investors, founders and venture builders navigating African startup and capital markets.
View blogsMarkets, Systems and African Economies
Deep structural analysis of how African markets actually work, beyond the formal data layer.
View blogsData, Predictive Analytics and Decision Intelligence
Turning data into structured insight through forecasting, models, dashboards and research workflows assisted by AI.
View blogsCulture, Context and Intelligence Notes
Analytical notes on the cultural, behavioural and contextual factors that shape strategy and market outcomes in Africa.
View blogsLatest from the blog
Why Only Two in Ten Kenyan Firms Are Plugged Into Global Value Chains
A firm level study of 358 Kenyan enterprises puts the country's global value chain participation index at 18.65 per cent. Size, productivity, research spending and finance explain most of the gap.
Michael Omega, 25 August 2026. 5 min read
Six Ways to Finance Kenyan SMEs Into Global Value Chains
25 August 2026. 4 min read
Markets, Systems and African EconomiesDo Export Levies on Hides and Skins Actually Help Kenya's Leather Industry?
25 August 2026. 6 min read
Venture Strategy and Capital IntelligenceFour Ways to Fill Africa's Missing Middle, and What Each One Really Costs
25 July 2026. 9 min read
New research, when it is ready
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Herufi works with investors, founders and institutions on commissioned research, venture strategy and analytics engagements.